The top professional football association of Spain, LaLiga, has confirmed its participation in the World Football Forum. Samuel Mao, Commercial Head of LaLiga in Greater China, will attend the event and participate in two panel discussions: the New Rules of Engagement and Industry Insight: Sponsorship China. Like many other major players of the global football industry, LaLiga has been focusing on the Asian market in recent years. It opened its office in Beijing in 2015 with the aim of promoting relations between Spain and China.
It engages in a constructive dialogue with Chinese Super League (CSL) and the Chinese Football Association (CFA) and has a partnership with Chinese online video provider PPTV. Register now for the WFF to learn more about the latest news regarding global expansion plans of Spain’s top football division and opportunities the new geography of football offers to the world of football.