Shankai partners with WFF - again

China-based sports marketing, sponsorship, hospitality and licensing specialist Shankai Sports has come on board as WFF Partner for a second year running, and we delighted that CEO Feng Tao will be playing a prominent role as a WFF speaker. Shankai continues to operate at the forefront of the industry in China and beyond. Founded in 2009 to connect the international sports world and China, Shankai has been behind major deals that have allowed Chinese companies to showcase their brand to the world by using sport as a platform. Last year, Shankai brought Hisense, the Chinese electronics giant, to the UEFA EURO 2016 in France as a global sponsor, making it the first ever Chinese sponsor in the 56-year history of the tournament – and this deal laid the foundations for Hisense’s official partnership with the 2018 FIFA World Cup™ in Russia.