Speakers and Participants of the WFF 2017 share their thoughts about the event
Adrian Bevington, Director of Communications, English FA 2005-2010, England Managing Director 2010-2014, names the top 5 trends of the world football industry and discusses his agenda for the World Football Forum.
- Top-5 trends of the world football industry?
- Club ownership/Foreign investment - particularly Chinese/Far East, US buyers of European Clubs.
- Clubs and leagues continually looking to grow their brand. Digitally, Pre-season tours, mid-winter break training camps, Senior appointments dedicated to International brand development
- Increased use of data & analytics to develop fan engagement; commercially and substantially increased understanding
- World Cup and international tournaments being hosted in new territories
- Broadcast rights growth & multi-platform way in which football is now consumed and how it varies between age-groups - added to the phenomenon of YouTubers and how sponsors are commercially aligning with them
- Growth of Women’s football - Elite Professional and participation levels - Professional leagues, increased investment, Broadcast deals and audiences, Iconic players
- Global quest to sign young players, develop them through major club academies in large numbers - selling for significant profit.
- Why is it important to participate in WFF 2017?
First visit to China. An increasingly important football and sports business nation.
- What are you planning to discuss at WFF 2017?
Star Sixes international legends tournament; Dugout digital platform and Football business.
- What would you wish to WFF 2017?
A highly successful conference that builds upon Paris 2016.