Grand Place, 1000

24 August

This year, of course.

6 Speakers

Best specialists.

200 Seats

Hurry up, register!.

About WFF 2016

About World Football Forum 2016

The central theme of the World Football Forum in 2016 is the ‘New Geography of Football’ – the high-growth new markets for the international game.

Leading the pack of emerging football powerhouses of the 21st Century is China, whose football-loving President Xi has prioritized the development of the domestic game, and in doing so is unlocking a vast new market.

The globalisation of football is being felt just as strongly in other new markets – from the upcoming FIFA World Cup™ Host Nations Russia and Qatar, through India and South-East Asia, and across the African continent.

The geography of football is changing fast, and with fresh leadership in the sport’s most senior governing bodies steering the world game in a new direction, the World Football Forum will offer the first chance to chart the opportunities and the challenges ahead for the international football industry.


General Media Partner
Inside World Football

General Partners

Weber ShadwickInventive SportsShankaidentonspro_eventsFIFA_TMS

Media Partners

Programme 7–8 July 2016 Paris

Day 1: 7 July 2016 | Dentons LLP, 5 Boulevard Malesherbes, 75008 Paris

Day 2: 8 July 2016 | L’Hotel du Collectionneur, 51–57 Rue de Courcelles, 75008 Paris

  • Delegate Registration

  • Introduction and Welcome

  • The State of the World’s Favourite Game

  • FIFA World Cup 2018 and 2022 update

  • Peter Hutton, CEO Eurosport in conversation with Adrian Bevington, Director of Communications, English FA 2010–2015

  • Coffee break

  • Introduction to The New Geography of Football

  • China: A New Horizon for World Football

  • Lunch

  • China: the viewpoint from Europe

  • India: Reform and restructuring in a rapidly growing market

  • Coffee break

  • Football and Human Capital Development in Qatar – Transforming Perceptions

  • Future Football: New technologies for the New Geography

  • Celebrity interview

  • Close


Reserve your place by completing the form below.

Delegate rate: 690 EUR

Event History

In 2011, Eventica launched the World Football Forum – a high profile international conference focusing on the multi-billion dollar business of football – following the announcement of Russia’s first FIFA World Cup™ in 2018. Since then, this annual event has become firmly established in
the football industry calendar, bringing together leading figures from football across the globe in major football hubs around the world.

Over the years the World Football Forum has attracted delegates from around the world with a programme that explores the critical issues facing world football.

Speakers at previous WFF events have included:

  • Alexey Sorokin, CEO, Russia 2018 World Cup Local Organising Committee
  • Ricardo Trade, CEO, Brazil 2014 LOC
  • Nic Coward, General Secretary, English Premier League
  • Walter Gagg, Director, FIFA
  • Pedro Pinto, Chief of Press Communications, UEFA
  • Anita Mendiratta, Lead Consultant, CNN TASK
  • Giuliano Giorgetti, Head of Digital, AC Milan
  • Pascal Portes, COO, MATCH Hospitality
  • Donna Cullen, Executive Director of Tottenham Hotspur FC
  • Svetlana Picou, Executive VP Global, Weber Shandwick
  • Allan Gooch, former Head of Transport Planning, London 2012
  • Evgeny Giner, President, CSKA Football Club
  • David Thomson, Group Events Director,Wembley Stadium
  • John Barrow, Senior Principal, Populous
  • Diarmuid Crowley, Senior Vice President, IMG,
  • Walter de Gregorio, FIFA, Director of Communications & Public Affairs
  • Misha Sher, Director of Sport, MediaCom
  • Sergei Cheban, Executive Director, Russian Premier League

Our Business Network

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The World Football Forum is hosted by Eventica Sport Marketing, the sports business division of leading strategic communications agency Eventica Communications, with extensive experience in event organisation and management, PR and media. The World Football Forum is the latest in a series of football focused initiatives from Eventica Sport Marketing. The company organises the Global Sports Industry Congress and sports activations worldwide.