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24 August

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6 Speakers

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200 Seats

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About WFF 2016

About World Football Forum 2016

Prominent names in football governance and the wider industry in the rapidly developing sports markets of China and India were the focus of World Football Forum 2016 , the annual industry event for the major players in the football world, which took place in Paris on 7-8 July.

China’s growing impact in the international football arena – and the efforts of the established football hubs to engage with this massive new force in the world game was one of the principal points of discussion at the event, alongside an in-depth look at the restructuring of the India football league, and development through football in Qatar and the MENA region.

The headline panel sessions at the WFF 2016 took a deep dive into both Chinese and Indian football, with senior industry figures from China including Ma Guoli, Vice Chairman and Le Sports and Wang Dong, VP at AliSports – part of ecommerce giant Alibaba. The Indian delegation was led by Kushal Das, General Secretary of the All-India Football Federation and Sunando Dhar, CEO, I-League.

New horizons in technology and innovation were covered at WFF in an interactive session looking at the ways in which football will be played and watched in future – including virtual reality stadiums from LiveLike and people-powered football pitches from clean energy innovator Pavegen.

Forum delegates also heard from representatives of the Qatar 2022 Supreme Committee for Delivery and Legacy and from Russia 2018, with a report from the LOC and also a presentation on Russia Loves Football! – a campaign developed by WFF organizer Eventica Sport aimed at engaging the Russian public with football in the run-up to 2018.

WFF 2016 underscored Eventica Sport’s on-going focus on the Asian market, and plans for WFF 2017 in China are now underway.


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Event History

In 2011, Eventica launched the World Football Forum – a high profile international conference focusing on the multi-billion dollar business of football – following the announcement of Russia’s first FIFA World Cup™ in 2018. Since then, this annual event has become firmly established in
the football industry calendar, bringing together leading figures from football across the globe in major football hubs around the world.

Over the years the World Football Forum has attracted delegates from around the world with a programme that explores the critical issues facing world football.

Speakers at previous WFF events have included:

  • Alexey Sorokin, CEO, Russia 2018 World Cup Local Organising Committee
  • Ricardo Trade, CEO, Brazil 2014 LOC
  • Nic Coward, General Secretary, English Premier League
  • Walter Gagg, Director, FIFA
  • Pedro Pinto, Chief of Press Communications, UEFA
  • Anita Mendiratta, Lead Consultant, CNN TASK
  • Giuliano Giorgetti, Head of Digital, AC Milan
  • Pascal Portes, COO, MATCH Hospitality
  • Donna Cullen, Executive Director of Tottenham Hotspur FC
  • Svetlana Picou, Executive VP Global, Weber Shandwick
  • Allan Gooch, former Head of Transport Planning, London 2012
  • Evgeny Giner, President, CSKA Football Club
  • David Thomson, Group Events Director,Wembley Stadium
  • John Barrow, Senior Principal, Populous
  • Diarmuid Crowley, Senior Vice President, IMG,
  • Walter de Gregorio, FIFA, Director of Communications & Public Affairs
  • Misha Sher, Director of Sport, MediaCom
  • Sergei Cheban, Executive Director, Russian Premier League

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The World Football Forum is hosted by Eventica Sport Marketing, the sports business division of leading strategic communications agency Eventica Communications, with extensive experience in event organisation and management, PR and media. The World Football Forum is the latest in a series of football focused initiatives from Eventica Sport Marketing. The company organises the Global Sports Industry Congress and sports activations worldwide.