The annual World Football Forum – the key event for the key players of the global football industry – is evolving. In its first year in China, WFF in 2017 will form the business element of the Kick Off China! campaign – an integrated programme of events, activations and public engagement, organised by Eventica Sport, designed to showcase China’s at the heart of the new geography of football.
The World Football Forum will run alongside a wide-ranging football expo and a large-scale public football festival featuring clubs, brands, broadcasters, players and fans.
Since 2011, WFF has led the way into the rapid-growth and high-reward new football markets around the world – providing a platform that opens doors and gives access to the huge opportunities in regions where football is developing the fastest. In 2017, WFF’s goal remains the same as ever: to bring the worldwide football industry together with the people who are shaping the future of the world’s favourite game in these new markets – the new geography of football.
In 2011, Eventica launched the World Football Forum – a high profile international conference focusing on the multi-billion dollar business of football – following the announcement of Russia’s first FIFA World Cup™ in 2018. Since then, this annual event has become firmly established in the football industry calendar, bringing together leading figures from football across the globe in major football hubs around the world.
Over the years the World Football Forum has attracted delegates from around the world with a programme that explores the critical issues facing world football.
In 2016, WFF took place in Paris at the culmination of UEFA Euro 2016, however the scope of the event reached far beyond the confines of European football. Prominent names in football governance and the wider industry in the rapidly developing sports markets of China and India were the focus of the event, underscoring WFF’s commitment to highlighting opportunities in dynamic new markets.
Speakers at previous WFF events have included:
Adrian Bevington, Club England MD & Director of Communications, English FA 2010-2015
Cai Yanjiang, Director of Sports, ABU
Simon Chadwick, Class of ’92 Professor of Sports Enterprise, Salford University
Kushal Das, General Secretary, All India Football Federation
Sunando Dhar, CEO, I-League, India
Guy-Laurent Epstein, Marketing Director, UEFA
Feng Tao, CEO, Shankai Sports
Mark Goddard, General Manager, FIFA TMS
Khalifa Al Haroon, Executive Director, Marketing and Communications, Qatar Stars League
Peter Hutton, CEO, Eurosport
Richard Lamb, International Business Director, F.C. Internazionale Milano
Ma Guoli, Vice Chairman, Le Sports
Pedro Pinto, Head of Communications and Media, UEFA
Alexey Sorokin, CEO, Russia 2018 World Cup Local Organising Committee
Ricardo Trade, CEO, Brazil 2014 LOC
Nic Coward, General Secretary, English Premier League
Michael Cunnah, Former CEO, Wembley Stadium
Misha Sher, Head of Sports, MediaCom
Alexey Smertin, Member, UEFA Football Committee; former Russia team captain
Mushtaq Al Waeli, Executive Director, Qatar Football Association
Miheer Walavalkar, Chief Business Officer, LiveLike
Wang Dong, Vice President, AliSports
Mike Wragg, Head of Research, Repucom
Zhang Xing, Deputy Controller, CCTV Sports
Walter Gagg, Director, FIFA
Anita Mendiratta, Lead Consultant, CNN TASK
Giuliano Giorgetti, Head of Digital, AC Milan
Pascal Portes, COO, MATCH Hospitality
Donna Cullen, Executive Director of Tottenham Hotspur FC
Svetlana Picou, Executive VP Global, Weber Shandwick
Allan Gooch, former Head of Transport Planning, London 2012
Evgeny Giner, President, CSKA Football Club
David Thomson, Group Events Director, Wembley Stadium
John Barrow, Senior Principal, Populous
Diarmuid Crowley, Senior Vice President, IMG
Walter de Gregorio, FIFA, Director of Communications & Public Affairs
Sergei Cheban, Executive Director, Russian Premier League
The World Football Forum is organised by Eventica Sport, the sports business division of leading strategic communications agency Eventica Communications, with extensive experience in event organisation and management, PR and media. The World Football Forum is the latest in a series of football focused initiatives from Eventica Sport. The company organises the Global Sports Industry Congress and sports activations worldwide.