The annual World Football Forum – the key event for the key players of the global football industry – is evolving. In its first year in China, WFF in 2017 will form the business element of the Kick Off China! campaign – an integrated programme of events, activations and public engagement, organised by Eventica Sport, designed to showcase China’s at the heart of the new geography of football.

The World Football Forum will run alongside a wide-ranging football expo and a large-scale public football festival featuring clubs, brands, broadcasters, players and fans.

Since 2011, WFF has led the way into the rapid-growth and high-reward new football markets around the world – providing a platform that opens doors and gives access to the huge opportunities in regions where football is developing the fastest. In 2017, WFF’s goal remains the same as ever: to bring the worldwide football industry together with the people who are shaping the future of the world’s favourite game in these new markets – the new geography of football.

OVER 1 participants
From over 1 COUNTRIES
  1 media, journalists and broadcast representatives
  1 % Director/senior executive level

Event History

In 2011, Eventica launched the World Football Forum – a high profile international conference focusing on the multi-billion dollar business of football – following the announcement of Russia’s first FIFA World Cup™ in 2018. Since then, this annual event has become firmly established in the football industry calendar, bringing together leading figures from football across the globe in major football hubs around the world.

Over the years the World Football Forum has attracted delegates from around the world with a programme that explores the critical issues facing world football.

In 2016, WFF took place in Paris at the culmination of UEFA Euro 2016, however the scope of the event reached far beyond the confines of European football. Prominent names in football governance and the wider industry in the rapidly developing sports markets of China and India were the focus of the event, underscoring WFF’s commitment to highlighting opportunities in dynamic new markets.

Speakers at previous WFF events have included:

Adrian Bevington, Club England MD & Director of Communications, English FA 2010-2015

Cai Yanjiang, Director of Sports, ABU

Simon Chadwick, Class of ’92 Professor of Sports Enterprise, Salford University

Kushal Das, General Secretary, All India Football Federation

Sunando Dhar, CEO, I-League, India

Guy-Laurent Epstein, Marketing Director, UEFA

Feng Tao, CEO, Shankai Sports

Mark Goddard, General Manager, FIFA TMS

Khalifa Al Haroon, Executive Director, Marketing and Communications, Qatar Stars League

Peter Hutton, CEO, Eurosport

Richard Lamb, International Business Director, F.C. Internazionale Milano

Ma Guoli, Vice Chairman, Le Sports

Pedro Pinto, Head of Communications and Media, UEFA

Alexey Sorokin, CEO, Russia 2018 World Cup Local Organising Committee

Ricardo Trade, CEO, Brazil 2014 LOC

Nic Coward, General Secretary, English Premier League

Michael Cunnah, Former CEO, Wembley Stadium

Misha Sher, Head of Sports, MediaCom

Alexey Smertin, Member, UEFA Football Committee; former Russia team captain

Mushtaq Al Waeli, Executive Director, Qatar Football Association

Miheer Walavalkar, Chief Business Officer, LiveLike

Wang Dong, Vice President, AliSports

Mike Wragg, Head of Research, Repucom

Zhang Xing, Deputy Controller, CCTV Sports

Walter Gagg, Director, FIFA

Anita Mendiratta, Lead Consultant, CNN TASK

Giuliano Giorgetti, Head of Digital, AC Milan

Pascal Portes, COO, MATCH Hospitality

Donna Cullen, Executive Director of Tottenham Hotspur FC

Svetlana Picou, Executive VP Global, Weber Shandwick

Allan Gooch, former Head of Transport Planning, London 2012

Evgeny Giner, President, CSKA Football Club

David Thomson, Group Events Director, Wembley Stadium

John Barrow, Senior Principal, Populous

Diarmuid Crowley, Senior Vice President, IMG

Walter de Gregorio, FIFA, Director of Communications & Public Affairs

Sergei Cheban, Executive Director, Russian Premier League

Event Partners

Our Business Network


The World Football Forum is organised by Eventica Sport, the sports business division of leading strategic communications agency Eventica Communications, with extensive experience in event organisation and management, PR and media. The World Football Forum is the latest in a series of football focused initiatives from Eventica Sport. The company organises the Global Sports Industry Congress and sports activations worldwide.


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